Sunshine. be Well.
supporting small businesses since 2013
Ashley grew up in Northern Minnesota, the daughter of parents who both grew up on farms. From them, she learned the value of hard work, the importance of conserving resources, and the joy of serving others. In the summer of 2011, she moved to the DFW area with her children and began a new chapter filled with opportunity and growth.
In 2013, Ashley began vending at art shows, sharing her paintings and drawings with the community. By 2016, she had launched a small organic body care business, where she built lasting friendships, discovered a love for local markets, and met her significant other and expanded family through managing many farmers markets in the region.
These experiences inspired a deeper passion: helping others CREATE, GROW, and THRIVE. In 2019, Ashley founded SWell Markets & Events, LLC, a woman-owned business dedicated to providing opportunities for new entrepreneurs, small businesses, farms, and hobbyists.
SWell Markets is a small business supporting small businesses—helping people grow their dreams, connect with community, and share their creativity with the world.
~ Sunshine. Be Well. 🌞
About Our Founder
Our Team
Ashley Higdem
Chief Market Magic Maker
Owner & Founder – The heart of SWell Markets & Events, orchestrating vendors, visitors, social media, eNewsletters and all the little details that make each market a success.
Kyle Riddlesperger
Master of Market Breakdowns
Market Supporter Booster & Teardown Extraordinaire – Kyle is Ashley's emotional support human, offers encouragement outside of the market, and helps wrap up each market smoothly.
Kale Lambke
Tent Titan & Muscle Maestro
Setup & Teardown Champion – Kale tackles all the heavy lifting, from tents to tables to weights, keeping the markets running smoothly week after week.
Koal Lambke
Teardown Trooper
Weekly Market Support – Koal helps make sure every teardown is fast, organized, and efficient, always ready with a helping hand.
Jonas Paben
Summer Setup Supremo
Seasonal Muscle & Market Helper – Jonas fills in when Kale is away during the summer, ensuring setups and teardowns go off without a hitch.
Kamryn Higdem
Float-in Fixer & Backup Boss
On-Call Market Helper – Kamryn jumps in whenever extra hands are needed, keeping the market moving and everything running smoothly.
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